Biography

Diksha Choudhary also known as @gula.bae is one of those budding creative heads who love to experiment without boundaries. She is the brains behind Styling & Directing a lot of shoots, ad films, shows and editorials.

Diksha’s brainchild, “gula.bae”, not only signifies her venture into the realm of fashion but also encapsulates a deeper meaning. Inspired by the vibrant hues and rich cultural tapestry of Jaipur, affectionately known as “Gulabi Nagri” or the Pink City, the brand’s name holds profound significance. “Gula.bae” translates to “Gulabi Nagri’s (Jaipur) Bae,” serving as a heartfelt homage to her roots and the city’s enchanting charm.

Diksha has styled shows for many famous names of the Industry like Ranna Gill & Lotus Makeup at the platform of FDCI, Bihar Fashion Week for Brands like James Ferreira, Varija Bajaj, Wrickie Angrish & a lot more. She has styled shoots for brands like Color Essence, Good Earth, Fab India, Max Fashion, The Collective, Frontier Bazaar, Bhawna Rao Couture, and several others. She has also worked on the styling of many ad films like Hero, Hyundai, PNB, Amity Univo, Pearl Academy and several others. She has also worked on international projects like Vietnam Fashion Story as well as for International Brands like Amrit Kaur Paris & Lily Jean Official.

Not to forget her favorite Editorials where she worked for Times of India, First Look Magazine & Hindustan Times along with celebrities like Amyra Dastur as well.