Diksha Choudhary, popularly known as @gula.bae, is a fashion stylist and creative director recognized for transforming ideas into visually compelling stories. With a passion for experimenting beyond conventional boundaries, she has built a reputation for styling fashion editorials, advertising campaigns, runway shows, music videos, celebrity appearances, weddings, and commercial productions. Her creative approach combines contemporary aesthetics with thoughtful storytelling, making every project distinctive and memorable.

The name gula.bae is deeply rooted in Diksha’s identity. Inspired by her hometown of Jaipur, famously known as the Pink City (Gulabi Nagri), the brand represents a tribute to her roots while reflecting her modern creative vision. More than just a styling label, gula.bae embodies individuality, culture, and the confidence to create without limitations.

Over the years, Diksha has collaborated with some of the industry’s most respected fashion platforms, brands, publications, and personalities. She has styled runway presentations at FDCI (Fashion Design Council of India), India Couture Week, Delhi Times Fashion Week, Bihar Fashion Week, and Asian International Fashion Week, working alongside renowned designers including Ranna Gill, James Ferreira, and Varija Bajaj.

Her portfolio spans campaigns and creative projects for leading brands such as FabIndia, H&M, Max Fashion, The Collective, Good Earth, Lotus Makeup, Hero, Hyundai, Punjab National Bank (PNB), Amity University, and Pearl Academy. Diksha has also contributed to international projects, including Vietnam Fashion Story, and worked with global labels such as Amrit Kaur Paris and Lily Jean Official.

Editorial styling has remained an important part of her journey, with her work featured in publications including The Times of India, Hindustan Times, and First Look Magazine. She has also collaborated with celebrated personalities, including actress Amyra Dastur, bringing editorial concepts to life through her signature styling aesthetic.

Today, gula.bae stands as a growing creative portfolio that showcases Diksha Choudhary’s versatility across Fashion Styling, Art Direction, Commercials, Celebrity Styling, Weddings, Music Videos, and Editorial Productions. Every project reflects her commitment to creating impactful visual narratives, where style becomes a powerful form of storytelling.