Diksha Choudhary also known as @gula.bae is one of those budding creative heads who love to experiment without boundaries. She is the brains behind Styling & Directing a lot of shoots, ad films, shows and editorials.

Diksha’s brainchild, “gula.bae”, not only signifies her venture into the realm of fashion but also encapsulates a deeper meaning. Inspired by the vibrant hues and rich cultural tapestry of Jaipur, affectionately known as “Gulabi Nagri” or the Pink City, the brand’s name holds profound significance. “Gula.bae” translates to “Gulabi Nagri’s (Jaipur) Bae,” serving as a heartfelt homage to her roots and the city’s enchanting charm.